Knotjob is inspired from straitjackets that were used in mental institutions back in the day when doctors were experimenting on the patients. What was supposed to be a tool of protection from self-harm became a tool of dehumanization and cruelty. They isolated the patients even more, physically and mentally.
This is where Knotjob comes in, as its mission is to connect people with a playful experience. It brings fun, comfort and human connection into this two-piece set of connected sweatshirts. The design of the experience helps to build trust and play, just like in team-building exercises and games. It reflects how two people can help each other by being playful and connected, rather than isolated and lonely.
Focus on:Fun and playful experience
Product conceptualization