DOGA BIRCAN



ABOUT ME
RESUME
EMAIL

LINKEDIN
INSTAGRAM
PINTEREST


BRAND IDENTITY

BRAND STRATEGY

USER EXPERIENCE

PRODUCT DESIGN

CRAFTING
New York, NY
©2020–2024 Doga Bircan LLC
All rights reserved

Knotjob


Knotjob is inspired from straitjackets that were used in mental institutions back in the day when doctors were experimenting on the patients. What was supposed to be a tool of protection from self-harm became a tool of dehumanization and cruelty. They isolated the patients even more, physically and mentally. 

This is where Knotjob comes in, as its mission is to connect people with a playful experience. It brings fun, comfort and human connection into this two-piece set of connected sweatshirts. The design of the experience helps to build trust and play, just like in team-building exercises and games. It reflects how two people can help each other by being playful and connected, rather than isolated and lonely.

 Focus on:Fun and playful experience
Product conceptualization

←