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New York, NY
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Rebranding for
il Laboratorio del Gelato


Il Laboratorio del Gelato is an authentic hand-crafted Italian gelato lab in NYC dedicated to create new unique recipes and to perfect the classic ones. With 300 flavors, The Lab has become the leading wholesaler to NYC restaurants and chefs.

“Precision, purity, perfection.” –– Jon Snyder, founder

The rebrand’s mission is to enhance The Lab’s flavor experiments and its scientific take on gelato while still keeping the brand fun and fresh.

Brand Direction:
Scientific
Clean
Transparency
Fun

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