Herba Mag
Herba Mag is a monthly magazine for herbs that bring excitement and calm, flavor and spice, danger and comfort to our lives. Herba Mag creates a community where unknown herbs and their non-traditional use are shared and appreciated. In each issue, a selection of three herbs are heroes of the month.
From the history of herbs to their recipes, rituals and even spiritual beliefs that are commonly uncommon, Herba Mag offers a different perspective to all herb lovers. This unique perspective not only drives the magazine’s outlook, but also its tone-of-voice and brand strategy.
Gold in Publication-Magazine by MUSE Award 2023
Silver in Print-Editorial by IDA 2024
Brand Direction:Uncommon
Elegant
Natural
Team:
Doga Bircan, Vivian Hou, Gloria Jiang, Jenny Kim