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Herba Mag

Herba Mag is a monthly magazine for herbs that bring excitement and calm, flavor and spice, danger and comfort to our lives. Herba Mag creates a community where unknown herbs and their non-traditional use are shared and appreciated. In each issue, a selection of three herbs are heroes of the month.

From the history of herbs to their recipes, rituals and even spiritual beliefs that are commonly uncommon, Herba Mag offers a different perspective to all herb lovers. This unique perspective not only drives the magazine’s outlook, but also its tone-of-voice and brand strategy.

Gold in Publication-Magazine by MUSE Award 2023
Silver in Print-Editorial by IDA 2024

Brand Direction:Uncommon
Elegant
Natural

Team:
Doga Bircan, Vivian Hou, Gloria Jiang, Jenny Kim